IVLand · Chapter IV

Commitment to the land

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Our commitment is not a marketing page: it is the sum of the choices we make every day on the Tavoliere.

The story

We have been working in the Tavoliere of Puglia for more than half a century. The name Pineta (pine grove) tells where we come from: a family story born among the trees and fields of Cerignola, which we still preserve today.

The pine grove that gives the company its name is a small green lung kept over the years as a natural barrier against wind and erosion, home to local fauna that lives alongside agricultural activity. We look after it as a family heritage: no unnecessary cuts, undergrowth cleaning and attention to fire risk in the hotter months.

Water is the most precious resource of the Tavoliere. We promote efficient irrigation techniques, where and when really needed, and work with durum wheat varieties selected to resist the typical water stress of our climate. Reducing consumption is not a slogan: it is a condition to keep farming here.

Finally, the land is people: the farmers with whom we build supply-chain contracts, the network of contractors, Coop Palma D'Oro for the tomato harvest, local schools and associations. Growing together with Cerignola is part of our work, not a side activity.

Mediterranean pine grove and Tavoliere fields at dawn
In numbers
50+
Years rooted in Cerignola
1
Company pine grove preserved as heritage
−%
Water consumption thanks to resistant varieties
100%
Staff trained and certified on crop protection
Principles

What we commit to

01

Woodland care

Pine grove maintenance, undergrowth cleaning, fire prevention.

02

Measured water

Efficient irrigation and varieties selected for Tavoliere water stress.

03

Soil first

Rotations, residues properly managed, fertilisations calibrated on analyses.

04

Community

Cooperatives, schools, contractors: the land grows only if we grow together.

Two Tavoliere farmers talking
Contact

Let's grow
the future, together.

Speak with our team. We support you from seed selection through to harvest collection.

Head office — Cerignola (FG)
Phone
0885 / 440029
Email
info@pinetasrl.net
Address
Cerignola (FG) — Puglia, Italy
Atella (PZ) office
Phone
0972 / 04882
Mobile
353 / 3683257
Email
pinetasrlatella@libero.it
Address
C.da Imperatore, industrial area — Atella (PZ)